the brief
Teds Grooming Room continue their partnership with Prop Studios and extend the detective sleuth narrative to Dorset St. Taking inspiration from its neighbour Baker St, Ted delves into historic crime-fighter Sherlock Holmes and celebrate his distinctly British style.
The design direction looked to communicate a Victorian and Cluedo aesthetic.
design & manufacture
Working closely with the Ted visual team, Prop Studios dressed the venue in an array of vintage props and detective memorabilia. These elements were placed in primary areas to maximise brand proposition.
Our production team framed a feature wall with aged geometric and detective prints, including fingerprints and biology mapping.
Adding a more modern, illuminated twist to the space, we mounted a stunning neon signage on the wall. A small-scale magnifying glass, antlers with a deerstalker hat and Sherlock Holmes style smoking pipe complemented the space.
Combining a large-scale vintage chemistry installation, the design also took on a nutty scientist style. This display was pre-set into panels and mounted to wall between existing stripes.
