the brief
Puma commissioned Prop Studios to design a new aesthetic for their Global Stores. The new design was to communicate various messages throughout the brand’s stores, including famous sportsmen in history that were sponsored by Puma.
Prop Studios created beautiful 3D renders to visualise the design and communicate our concepts.
the design
Prop Studios came up with a contemporary, sleek sculptural solution. We created installations of hand sketches in 3D form. This was achieved through the use of sculpted wire, which would be used as the font and stylised visual representation of the sportsmen.
